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CRM - Customer Relationship Management

Origo can be used as a tool to make your CRM solution.

What is CRM?

CRM is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM just as a product is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.

CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.

How to make a CRM successful:

To prevent failure and drive sucsess her are tree areas of CRM preperation that you need to focus on:

1: Establish CRM project leadership
By envolving senior management your project will stand a much better chance of succsess.Barriers to change will come down far more easily and resources will be easier to secure when senior people champion your CRM project.
2: Analyze business prosesses
Take the time to document existing processes. Evaluate them and then either keep them or design new processes thet reflect business objectives. This step dictates how the system will be configured and assures thet it will reflect the goals of the organization, not just funksjonality in the software.
3: Manage change
Communicate to staff the reason for CRM implimentation and invite them to partisipate in its design. Let them know in every step what will impact them, how and when. Ensure staff will recieve training and support so they can master processes and excel at using the new system

Typical CRM Solutions

Sales Force Automation

  • Contact management. Contact management software stores, tracks and manages contacts, leads of an enterprise.
  • Lead management. Enterprise Lead management software enables an organization to manage, track and forecast sales leads. Also helps understand and improve conversion rates.

Web based CRM (eCRM)

  • Self Service CRM software enables web based customer interaction, automation of email, call logs, web site analytics, campaign management.
  • Survey Management Software automates an enterprise's electronic surveys, Polls, questionnaires and enables understand customer preferences.

Customer Service

  • Call Center Software
  • Help Desk Software

Partner Relationship Management

  • Contract Management Software enables an enterprise to create, track and manage partnerships, contracts, agreements.
  • Distribution management Software


If you are interessted in a CRM with Origo as a base, contact our partner

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